Tahoe Mountain Brewing Co. is a microbrewery that distributes throughout California and Nevada. Hatchback worked from the ground-up with the brewery owners on the identity of the brand and marketing. Hatchback was initially contracted to develop the logo, brand identity, website and print ads. More recently, Hatchback Creative has filled the role of brand management on a more full-time basis. This includes marketing planning and implementation, promotions, ongoing brand identity development and the full-scale production of all graphic and web components of the business including graphics, clothing, print media, tap handles, glassware, web design, social media management, e-commerce and more.