Spring Loaded Web Design
Fun, interactive, engaging. Spring Loaded is a festival of diverse events taking place each spring in South Lake Tahoe. Spring Loaded is a joint marketing effort by Lake Tahoe Visitors Authority (Tahoe South) to encourage visitors to come to Lake Tahoe for concerts, special on-mountain events, and more. To help market Spring Loaded, we developed a mobile-first web design, understanding that a majority of users will visit the site on mobile devices. We also worked to take a boring old schedule events and turn it into an engaging experience that is also easy to navigate. We worked with the Tahoe South team to develop a strategy for organizing all the Spring Loaded events and deals for a logical, simple user experience.
The backend of the one-page website is designed to be easily maintained when events are added or removed.