Northern California’s El Dorado County includes foothill communities and the high alpine environment of Lake Tahoe. It has a deep history with gold mining towns that are finding new life with vineyards and winemaking. We worked with El Dorado County to rebrand Visit El Dorado, develop an engagement strategy for the new website, and design and develop a new website.
The new Visit El Dorado website will unveils a new brand identity and a deeply feature-rich user experience, including a mobile-friendly Google maps directory of activities, places, lodging, restaurants, wineries, and much more. We worked with El Dorado County to develop a strategy for curated content to highlight unique places, events, and experiences in El Dorado County.
We implemented a combination of tactics to increase the user engagement, including Instagram embeds, event and community calendars that allow public input, storytelling, and in-depth curated content