Lake Tahoe Visitors Authority
Website design and development for the Lake Tahoe Visitor Authority business to business website.
We recently worked with Lake Tahoe Visitors Authority to build a new business to business website for the organization. The challenge was compartmentalizing loads of content, which needed to be autmatically filtered to the correct section. At the outset, we identified clear sets of target users including media, travel trade, and industry partners. Each of these groups would be visiting the site for different reasons and the information and resources would need to be handled differently. We accomplished this goal with careful content planning, much better usability and a clean, but beautiful design using imagery from around Lake Tahoe.
We also built a custom theme for WordPress and customized the backend admin panel to make the website easy to manage. Baseline search engine optimization (SEO) were installed to help ensure the site would be easily found through search engines.